d silver smallThe Idea Factory is a television production company that develops and produces award winning original non-scripted programming.

Founded in 2004 by industry vet Darryl Silver and headquartered in Van Nuys, California, The Idea Factory has produced many highly rated and critically endorsed shows, such as Bound for Glory, God or the Girl, Big Medicine, Half Pint Brawlers, The Other Side, Karaoke Mom’s, Looking for Love and Trade Off. We have close working relationships with TLC, A&E, Spike, History, ESPN, CMT, Logo, Bravo, Own, Lifetime, GAC, Discovery, Sundance, SyFy, Vh1, MTV, GSN, G4, Nat Geo, Travel Channel, Showtime, Style, Tru TV, BET, and Paramount, as well as many other networks and studios.

What sets us apart from our competitors is our way of finding and telling unique and honest stories. We never know where our next great idea is going to come from, but we are always on the lookout.

The Idea Factory has always been well known for true life, dramatic and lifestyle programming -- telling it like it is has been our cornerstone since we started. We believe that story and characters are most important in creating entertaining and emotionally moving shows.

As we enter our 8th year, there is no limit to what amazing programming The Idea Factory can produce, because we have the right leaders, the right resources and the “out of the box” sense to know talent when we see it.

If you want to see what we're up to, be sure to check us out on Twitter and Facebook!

And also check out Darryl Silver's IMBD page for addtional credits including The Apprentice & Survivor.


ddelshad smDeana Delshad is an accomplished TV Executive, Show Runner, Producer/Writer with over 15 years experience creating, launching and overseeing hit alternative and nonfiction programming for network and cable television.

Prior to joining The Idea Factory as VP of Development, Delshad spent nearly 8 years at E! Entertainment and the Style Network as an Executive Producer of some of the highest rated programs on the channels, such as How Do I Look?, Modern Girl's Guide to Life and Rank with Brooke Burke. She created many specials, a spin-off and was awarded 3 Tellys and a NAMIC award for How Do I Look?.

Before joining E! and Style Networks, Delshad served as Director of Current Programming at Telepictures and Manager of Alternative Series and Specials at ABC Network where she oversaw the series Whose Line is it Anyways? and America's Funniest Home Videos and countless specials from David Blaine to Dick Clark New Year's Rockin’ Eve.  

Delshad began her career at Dick Clark Productions where she met her husband Scott Schwartz.  They live in Los Angeles and have 2 boys, Aidan and Eli.