Our Mission:

What sets us apart from our competitors is our way of finding and telling unique and honest stories. We never know where our next great idea is going to come from, but we are always on the lookout. The Idea Factory is known for true life, dramatic and lifestyle programming — telling it like it has been our cornerstone since we started. We believe that story and characters are most important in creating entertaining and emotionally moving shows. We pride ourselves on being able to identify the “out of the box” talent when we see it.